A Context for Sponsored Search
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چکیده
منابع مشابه
Advertising Keyword Suggestion Using Relevance-Based Language Models from Wikipedia Rich Articles
When emerging technologies such as Search Engine Marketing (SEM) face tasks that require human level intelligence, it is inevitable to use the knowledge repositories to endow the machine with the breadth of knowledge available to humans. Keyword suggestion for search engine advertising is an important problem for sponsored search and SEM that requires a goldmine repository of knowledge. A recen...
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T oday, Web search engines are the primary method for millions of users throughout the world to access information on a topic, navigate to Web sites, keep up with the news, and shop online. Most major search engines generate revenue via sponsored search, a process whereby content providers pay for traffic from specific links the search engine's display in response to user queries. Search engine...
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